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      News

      Introducing the Helius Jersey

      Introducing the Helius Jersey

      Helius Jersey – Raising the bar!

      Our goal when creating the Helius jersey was to see you through those epic days in the saddle. Our no-compromise construction techniques and innovative fabrics ensure comfort over long distances and under hot and demanding weather conditions.  These highly technical fabrics are paired with an ergonomic silhouette which reduces wind flap and contours perfectly to the rider while in the pedaling position for speed, comfort and efficiency.

      Sweating the details

      It is the little details which make big differences on how a garment performs in real world application.  We use cam-locking zippers which allow for one handed operation to keep you safely in control of your machine at all times.  Reflective accents are placed on back pocket and sleeves which improves visibility to motorists from multiple angles and not just from the back to enhance safety.  


       

       

      Multi-fabric Construction

      The Helius jersey features 3 different fabrics which are strategically placed in specific zones to improve the dissipation of heat and promote rapid transfer of moisture keeping you cool, dry and comfortable.  Chest, shoulders and arms feature an ultra-light Italian micro-poly which stretches and contours to riding position without any restriction.  Seamless mesh under-arm panels provide best possible ventilation.  Back panel offers UPF 40+ protection from the sun while providing needed stability to keep items secure when rear pockets are loaded down.  

       

      Ample Storage

      With long distance riding the need for extra storage is a must.  We have increased the pocket size of the Helius to allow you to carry enough nutrition, tools as well as store warmers or jackets which tend to get shed on longer spring time rides.  We have added a 4th zippered security pocket which features a waterproof backing to keep your cell phone or other valuables from getting harmed by perspiration during hard exertion levels.

       

      Ergonomic fit

      Along with stretchable and supple fabric which contour to riding position we have incorporated an ergonomic silhouette with a shaped sleeve design to reduce wind flap and aid ergonomics for comfort and pedaling efficiency.  These details make every movement feel natural and comfortable – allowing the garment to simply disappear beneath you.

      #RIDEBELLWETHER   #LIVETHERIDE

      Photo Essay: Cold Cold Mountain

      Photo Essay: Cold Cold Mountain

      In Southern California, we rarely get snow in abundance. We didn’t have to be told twice, we grabbed our gear and headed out to get some good riding and shooting while the conditions were as bad as we could hope for. There is something to be said about facing the elements, pushing through when most people turn and run. 

      Whether it's riding or shooting photo’s you put yourself in situations that cause discomfort and pain and make a decision to either give up or push on. The rewards abound if you chose the later. That first sip of coffee after a hard day out…. Priceless

      Rainy Day Essentials

      Rainy Day Essentials

      Sock Season!

      Sock Season!

      The weather is getting cooler and it's starting to rain. Nothing better then getting all warm and cozy in some fresh new socks. The Winter sock is our new favorite for long winter rides in cold and rainy conditions. 

      Forma Pro Anatomic Chamois

      Forma Pro Anatomic Chamois

      Designed to provide the highest level of comfort and fit the Forma pro Anatomic Chamois uses a revoutionary seamless anatomic design that curves flawlessly with the human anatomy providing the best fit available. 

      • 4-7 Hour ride time
      • Distance: Long distance
      • Padding: 3 variable density padding
      • Shape: Seamless multidirectional curvature
      • Features: Advanced chamois shape contours perfectly with human anatomy. High • density padding is anatomically positioned to improve blood circulation and long distance comfort.