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GEAR UP FOR SPRING!  Spring is just around the corner and with this comes a change from cold, damp and dreary conditions to crisp early mornings and warmer days.  Ever improving weather and increased daylight hours means more time spent on our bikes and doing what we love.   These spring days often mean cold temperatures at start time but soon the mercury rises creating vast temperature differences over the course of a ride.       Pair your summer riding kit with layering essentials which can be peeled off as conditions fluctuate and vary to maintain optimal temperature regulation and...

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Southern California is a living cliché. Often ridiculed as fake or pretentious but all you have to do is hop on your bike and start to ride up one of the many winding canyons in and around Malibu to see why so many flock here. You start a ride meandering through ranches where horses frolic behind pristine white picket fences. Drop down a winding canyon to emerge on the coast highway, passing iconic landmarks used in almost every car commercial. After another turn you are climbing up Deer Creek Road, one of the steepest grades in California. As your legs...

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With weather quickly improving as we move out of winter and into spring it is time to stretch our legs and get back on the bike.  With training ramping up we are happy to announce the creation of the Hammer Club – connecting a global network of cycling enthusiasts.   The Hammer Club is a Strava based riders club that welcomes cyclists from around the globe.  If you love riding bikes; if it is what you talk about; and what makes you happy; then join the club. We encourage riders of all levels and abilities to share their rides and...

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New Jersey Release Spring Summer 2017 -

Helius Jersey – Raising the bar! Our goal when creating the Helius jersey was to see you through those epic days in the saddle. Our no-compromise construction techniques and innovative fabrics ensure comfort over long distances and under hot and demanding weather conditions.  These highly technical fabrics are paired with an ergonomic silhouette which reduces wind flap and contours perfectly to the rider while in the pedaling position for speed, comfort and efficiency. Sweating the details It is the little details which make big differences on how a garment performs in real world application.  We use cam-locking zippers which allow...

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In Southern California, we rarely get snow in abundance. We didn’t have to be told twice, we grabbed our gear and headed out to get some good riding and shooting while the conditions were as bad as we could hope for. There is something to be said about facing the elements, pushing through when most people turn and run.  Whether it's riding or shooting photo’s you put yourself in situations that cause discomfort and pain and make a decision to either give up or push on. The rewards abound if you chose the later. That first sip of coffee after...

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